As an Art Director in advertising I get to create great campaigns. But nine out of ten there is always a commercial goal. Something that needs to be sold, and people that need to be convinced.
But what if there are no boundaries at all? What if there’s no client, no commercial gain? No target audience? What does that mean for me as a creative? Which stories do I tell?
That’s what I try to figure out as a photographer.
No boundaries, just me and my camera.